Razorfish x VICE Media | GenZ Metaverse Report
For a deeper dive into Web3 culture, we conducted a study with VICE Media Group surveying GenZ gamers about their habits, perspectives, and hopes for the future. Several questions focused on how this generation perceives itself, finding:
? Those in the metaverse are six times more likely to describe themselves as introverts vs. extroverts
? 52% feel more like “themselves” in the metaverse than IRL
? 65% believe that their online relationships are just as meaningful as offline ones
? Interestingly, 1 in 2 feels gaming improves their mental health
For a cohort this active in the metaverse, it’s no surprise that they’re willing to fund experiences there. Today, 15% of GenZ’s “fun budget” is spent in the metaverse. In five years, it’s expected to hit 20%.
