The Coachellaverse Is A Multi-Sensory AR Music Experience
... This year, Coachella took its first steps towards creating its very own metaverse. Referred to by event organizers as the Coachellaverse, this incredible digital experience allows fans from all around the world to interact with the festival in a brand new way using a combination of immersive technologies. This virtual platform features everything from AR technology and video games to NFTs and an interactive online community where you can connect with attendees, both on-site and at home, as well as with artists, creators, and other surprise guests. ...
In an official press release, Sam Schoonover, Innovation Lead for Coachella said, “Coachella is a festival that has always enabled artists to innovate when it comes to their performance.” Schoonover adds, “The hybridization of music events through streaming platforms like YouTube is driving tune-in from around the world and bringing at-home and on-site audiences closer together in the process. For these reasons, we believe that Live AR will enable a massive evolution in performance visuals over the next few years.” ...
To bring their metaverse vision to life, organizers of Coachella worked with a number of agencies that included Epic Games, the independent music company Future Classic, Six Degrees, and the virtual production company All of It Now. ...
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