philip lelyveld The world of entertainment technology

26Apr/22Off

$9.4M Beverly Hills House Listing Comes With Home in the Metaverse (Exclusive)

Custom-produced by LEDY, the completed 3D replica property — called 607 Beverly Hills MetaHouse — sits on a 2×2 four-parcel piece of land in Decentraland. It includes a unique NFT of the house, and affords the new owner the ability to furnish it, display artwork and other NFTs inside, and have interactive experiences with guests. “it’s a two-fer,” Maize tells The Hollywood Reporter. “You buy a house in the flats of Beverly Hills and you get the house in the metaverse.”

“I’ve been working on this for months,” says Maize, who brought up the idea with the owner of the Beverly Hills house who subsequently got on board. The virtual house will be on display on TVs and monitors inside the physical property...

See the full story here: https://www.hollywoodreporter.com/lifestyle/real-estate/beverly-hills-house-listing-metaverse-1235135074/

Maize — who sold a Santa Monica house last year in two weeks for $5.1 millionafter inviting a number of TikTok creators to film content on the property —  ...

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