philip lelyveld The world of entertainment technology

NFTs on the Eluvio Content Fabric

What is the Eluvio Content Fabric?

The Eluvio Content Fabric is an advanced, open protocol blockchain network purpose- built for digital content. The Fabric allows digital content to be stored, managed, and dynamically composed and served from the source asset, directly to the viewer without any middle systems or parties, and backs all aspects of the content’s ownership and access control with blockchain contracts. The Fabric is a very novel invention as content distribution and storage systems are concerned. Its protocol combines just-in-time video transformation and processing, decentralized storage and content routing, and radically efficient re-use of content parts to achieve a truly breakthrough efficiency compared to traditional content storage and distribution systems and compared to proof of work blockchains. It is an ultimately eco efficient and high quality content experience that makes possible creator to audience distribution models at scale for the first time. ...

The Content Fabric solves several of the biggest problems facing NFTs today: (1) Authenticity. The NFT contract has a direct, inseparable link to the original content object that was used to create it. ... The original content stored in the Fabric is also encrypted, and all authorization to it requires a valid blockchain transaction, making the original content tamper free and truly unique. Most NFTs today refer to storage of the digital content that is unprotected and sometimes, not verifiable. (2) Uniqueness and Rarity. Each NFT minted by the Content Fabric is guaranteed unique, as it refers to a unique version of the original content object, minted with a unique issue number among a finite set. ... (3) Any Content. Unlike traditional NFT platforms that require a third party media storage or distribution system to serve the digital content (static images, small videos), the Fabric can render any digital content — a full length movie, concert, or even a continuous performance — as an NFT. This opens up virtually unlimited possibilities for collectible experiences. (4) Chain of Ownership and Secondary Payments. Because the Fabric couples the transfer of ownership in NFTs to the content contract it is possible to have any royalty or other payments to creators part of every NFT transaction, and to enforce this in the availability of the content itself.

See the full story here: https://eluvio.medium.com/nfts-on-the-eluvio-content-fabric-87ea1cecfeb