27Apr/22Off
NFL Selects Mixed Media, Social Initiatives for 2022 NFL Draft
The league teamed up with metaverse artist Gabe Gault, son of former longtime speedy wide receiver Willie Gault, on an NFL Draft-inspired mural within the metaverse.
Gabe Gault will work backstage to create the real-time mural, which will highlight seven draftees, and the process will be livestreamed on the NFL Facebook and Instagram accounts, with draftees having the opportunity to visit the set and collaborate with the artist.
See the full story here: https://www.adweek.com/social-marketing/nfl-selects-mixed-media-social-initiatives-for-2022-nfl-draft/
