... And while the pandemic has changed where and how people work, the trend of talented people, innovation, and economic activity becoming increasingly concentrated in fewer and larger superstar locations has consistently proven durable. Cities aren’t going anywhere. ...
Still, the metaverse feels different. ... New remote work and virtual collaboration tools like Meta’s Horizon Workrooms, Microsoft’s Mesh, and Arthur are huge advances beyond Zoom and will enable workers to brainstorm, discuss, and interact with one another’s avatars. ...
But the reality is that this metaverse, like each major previous wave of innovation before it, is less a substitute for location and more a complement to it. ...
See the full story here: https://hbr.org/2022/08/the-metaverse-will-enhance-not-replace-companies-physical-locations