Gen Z TikTok creators are turning against Amazon
A coalition of top TikTok stars is pledging to cease all work with Amazon — including shutting down storefronts and halting new partnerships with the e-commerce platform — until the company meets the demands of the Amazon Labor Union.
Boasting a combined following of over 51 million, the group of 70 TikTok creators says that the campaign, called the “People Over Prime Pledge,” is designed to pressure Amazon to meet the requests of its workers, which include a $30 minimum wage, increased paid time off and halting activities the group considers “union busting.” ...
“I think their method of offering influencers life-changing payouts to make them feel as if they need to work with them while also refusing to pay their workers behind the scenes is extremely wrong,” said Emily Rayna Shaw, 24, a TikTok creator with 5.4 million followers who has partnered with Amazon in the past. “I want to feel comfortable recommending Amazon products to my community because it is so reliable, but I can’t do so until I know that they are treating their workers fairly.” ...
See the full story here: https://www.washingtonpost.com/technology/2022/08/16/tiktok-creators-amazon-protest/
