philip lelyveld The world of entertainment technology

9Sep/22Off

Today is Disney+ Day, and, as part of its perks, the company is offering Disney+ subscribers a new AR experience in conjunction with the short film “Remembering,” starring and produced by “Captain Marvel” Brie Larson and directed and written by filmmaker Elijah Allan-Blitz. The eight-minute-long movie features a companion augmented reality app that allows users to scan their TV with an iOS device to watch an extension of the movie on the small screen. ...

To engage with the AR experience, Disney+ viewers will scan a QR code on their TV screen that allows them to download the “Remembering: The AR Experience” app, designed by technology studio Magnopus and Walt Disney StudioLab, on their iPhones or iPads. Users can also visit disney.com/remembering or search the App Store to find the new app. ...

See the full story here: https://techcrunch.com/2022/09/08/disney-plus-new-ar-short-film-starring-brie-larson/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAET46Kv1ps34UJe5pFs4q8rA1MOAdO7RY3hNz6N2CYuiiMUZTPyIx_4T9n_URCCqeFHiDnBNgkwTRQLwrcuylN-YYvSpE1lxW4N5M403cJRVU9hueBWdDvomuFm_hdgbSqA7V0XRNn35Fw9N831oulzBDcvsU_mt0F4cxVxNgh3E

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