Lil Nas X Becomes Second Artist to Bring Augmented Reality to His Tour
... Upon arrival, fans can scan the tangible Playbill handed out at entry to enter the creative world of Montero, the 2021 debut album from Nas. A voice message accompanies the visuals and explains what fans are about to see throughout the show. During the 70-minute performance, fans can use the app to see digital enhancements, such as a cocoon in act one, butterflies in act two and eventually Nas himself during the final third act. ...
Meanwhile, Jack Harlow’s tour kicked off Sept. 5 and features a commerce experience that allows fans to skip the line and shop his tour merch directly from his Snapchat profile. In addition, he’s offering a creative experience (a jet appears through AR above the stage during “First Class”) and a selfie experience (fans can use a lens that applies the artist’s signature sunglasses to their face). ...
See the full story here: https://www.billboard.com/business/touring/lil-nas-x-long-live-montero-tour-ar-experience-1235135634/
