philip lelyveld The world of entertainment technology

26Jan/23Off

The State of VR Concerts: Findings from the Hottieverse

During the summer of 2022, AmazeVR brought fans the first-ever VR concert tour featuring three-time Grammy Award-winning artist, Megan Thee Stallion, in her “Enter Thee Hottieverse” tour across 15 U.S. cities. AmazeVR then released the concert online before Winter 2022 through the Meta Quest App Lab for Meta Quest 2. Now, AmazeVR Senior Manager of Strategy & Operations, Joseph Choi takes us inside the personas of the in-theater and at-home concert productions…

Gender Trends

The audience in-theater skewed female, while the at-home concert audience skewed male.

In-Theater Attendees:

● Female (84.2%)
● Male (13%)
● Non-Binary (2.56%)
● Prefer not to say (0.20%)

At-Home:

● Male (57%)
● Female (10%)
● Unknown (33%)

See the full story here: https://arinsider.co/2023/01/23/the-state-of-vr-concerts-findings-from-the-hottieverse-2/

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