philip lelyveld The world of entertainment technology

Niantic, NBA and NBPA usher in new ‘NBA All-World’ mobile game

Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today launched NBA All-World, a free-to-play officially licensed geolocation augmented reality basketball game where players can find, challenge, and compete against today’s NBA ballers in their neighborhoods, then recruit them to their team before proving themselves on the court.  NBA All-World extends the world of basketball into new augmented reality territory and is free to play globally on the App Store and Google Play. ...

As Niantic’s first officially licensed sports title, NBA All-World inspires people to explore the world to experience everything the game has to offer:

• Explore Your World: Get out and move in the real world to discover NBA players to compete against and recruit to your roster, as well as Gear, Boosts, Challenges, and more.
• Build Your Team: Go head-to-head against today’s NBA stars in a variety of challenges to recruit new players.  If you’ve already recruited a player, challenge them again in your next encounter to practice your shot and earn more Cred. Recruit stronger players as your Team Level increases.
• Push Your Limits: Power up players with Offense, Defense and Fitness Boosts. Make sure you keep Energy high with Energy Drinks.
• Rule the Court: Compete in leaderboard challenges at more than 100,000 basketball courts in the real world with Rule the Court. Challenge friends and other players for the top spot.
• Rep the Lifestyle: Pick up rare Gear from some of your favorite brands at Drop Zones. Look out for special Gear that improves player stats and outfit your team with sneakers and accessories that help you stand out from the crowd.

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See the full story here: https://www.nba.com/news/niantic-nba-and-nbpa-usher-in-new-nba-all-world-mobile-game