philip lelyveld The world of entertainment technology

27Jan/23Off

aespa’s fictional AI system Nævis to debut as an “artist” in VR concert at SXSW

... In a recent interview with Maeil Business NewspaperSM Entertainment CEO Lee Sung-soo revealed the label’s plans to reframe Nævis as an “AI artist”. Nævis was previously introduced as the AI system that, within the girl group’s lore, connects aespa to their virtual counterparts, or ‘æ’s. She was previously thought to have sacrificed herself to help aespa, following the events that transpired in the music video and lyrics of ‘Savage’.

Now, it seems that Nævis will make her own musical debut during aespa’s VR concert at this year’s South By Southwest (SXSW) festival, a 20-minute experience set in Kwangya, an infinite, lawless virtual space that features in SM Entertainment’s and in particular aespa’s lore. ...

See the full story here: https://www.nme.com/news/music/aespa-naevis-ai-debut-artist-vr-concert-kwangya-sxsw-3387209

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