- Google Search is the go-to news discovery platform for U.S. adults, but that’s less the case for Gen Z, which prefers TikTok and Instagram more than older generations.
- In February, 14% of Gen Z adults reported using TikTok to start researching a major news event, significantly higher than the share of all adults (2%) saying the same.
- To boost their chances of counting Gen Zers as paying subscribers, news publishers must distribute more compelling content that lives outside of their own websites.
...a plurality of Gen Z adults (39%) still indicate that Google Search is where they begin gathering information about a major news event — it’s just that this young cohort also shows a distinct preference for learning about news on TikTok. In February, 14% said TikTok is where they start researching major news events, compared with just 1% of all other generations who said the same.
See the full story here: https://morningconsult.com/2023/02/21/tiktok-is-becoming-google-for-gen-z/