Apple is projected to ship fewer than 500,000 headsets in a year, according to Counterpoint Research, a market research firm. By comparison, the company was expected to ship about 40 million Apple Watches after its debut. ...
Seeking to define a nascent market is an aberration for Apple.
“Apple is always pretty good at coming into a market when the market is already established and changing that market,” said Carolina Milanesi, a consumer tech analyst for the research firm Creative Strategies. “This is not the case for Apple VR and XR. There’s still a lot of learning.”
Some internal skeptics have questioned if the new device is a solution in search of a problem. ...
The company has called the device’s signature application “copresence,” a word designed to capture the experience of sharing a real or virtual space with someone in another place. It is akin to what Mark Zuckerberg, Facebook’s founder, calls the “metaverse.” ...
See the full story here: https://www.nytimes.com/2023/03/26/technology/apple-augmented-reality-dissent.html