philip lelyveld The world of entertainment technology

Hollywood’s AI Anxiety Is Showing

... Proponents of widespread AI adoption have looked to these systems as tools, rather than total replacements, for the creatives who have clawed their way into Hollywood to tell the stories they care about the most. That’s the way OpenAI’s co-founder and president, Greg Brockman, described his company’s APIs on March 10 — as an “amplification of what humans can do.”

“It’s kind of like if you hire six assistants who are not perfect. They need to train up a little bit. They don’t quite know exactly what you want, always, but they’re so eager and never sleep. They’re there to help you. They’re willing to do the drudge work, and you get to be the director,” Brockman said at a SXSW panel. ...

“Human creators are the foundation of the creative industries and we must ensure that they are respected and paid for their work,” SAG-AFTRA said in a statement on March 17. “Governments should not create new copyright or other IP exemptions that allow AI developers to exploit creative works, or professional voices and likenesses, without permission or compensation.  ...

“There’s a fine line between when is something inspiring someone versus when is someone just ripping off or absolutely treading protected intellectual property,” Candle Media’s chief development officer, Brent Weinstein, said in a SXSW panel. “AI is going to force us to examine that fine line and rules will be written, and we will all adapt to a new world order.”

See the full story here: https://www.hollywoodreporter.com/business/business-news/ai-chatgpt-sag-aftra-wga-hollywood-guilds-1235360158/