Cannes Diary: Will Artificial Intelligence “Democratize Creativity” or Lead to Certain Doom?
... The panelists had more technologies for them to try. Bulakh’s company re-created James Earl Jones’ Darth Vader voice as it sounded in 1977 for the 2022 Disney+ series Obi-Wan Kenobi, and Vince Lombardi’s voice for a 2021 NFL ad that aired during the Super Bowl. Bulakh drew a distinction between Respeecher’s work and AI that is created to manipulate, otherwise known as deepfakes. “We don’t allow you to re-create someone’s voice without permission, and we as a company are pushing for this as a best practice worldwide,” Bulakh said. She also spoke about how productions already use Respeecher’s tools as a form of insurance when actors can’t use their voices, and about how actors could potentially grow their revenue streams using AI. ...
One of the panel buzz phrases was “hyper-personalized IP,” meaning that we’ll all create our own individual entertainment using AI tools. Saar shared a video from a company he is advising, in which a child’s drawings came to life and surrounded her on video screens. “The characters in the future will be created by the kids themselves,” he says. Avoyan said the line between creator and audience will narrow in such a way that we will all just be making our own movies. “You don’t even need a distribution house,” he said. ...
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