... At its annual Build conference, Microsoft announced upcoming features for its Bing Image Creator and Designer, which will allow consumers to verify whether content was AI-created.
This isn't as simple as slapping on a visible watermark. The new system uses cryptographic methods to sign AI-generated content with metadata about its origin, but there's a hitch; to read this signature, platforms will need to adopt the Coalition for Content Provenance and Authenticity (C2PA) interoperable specification, a standard developed with input from industry heavyweights including Adobe, Arm, Intel, and Truepic.
Microsoft's move aligns with broader industry trends. As generative AI takes hold, other companies are also adopting mechanisms to track media provenance. ...
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