Designing the extraordinary at Walt Disney Imagineering
Over a 30-year career in theme park design, Disney’s Scott Trowbridge has been the creative force behind some of the world’s most successful and ground-breaking theme park attractions. ...
In the early 90s, Trowbridge gained a place at the University of Southern California’s prestigious School of Cinematic Arts (SCA). ...
At SCA, aside from learning “so much about what not to do”, Trowbridge says he learned the importance of storytelling. “I think it’s at the heart of who we are as humans. We experience the world through narrative examples … that’s just how we’re wired”. ...
“At Disney, we’re there to entertain our guests. We’re not there to challenge them. That ability to put yourself in the story, to become a character or a version of a character that you want to play in one of our immersive experiences is amazing. And when we have given our guests (and our cast too) the opportunity to be more of a participant in these stories and not just a spectator, they have really, really, sparked that. ...
Not only are we talking to them, but our fan base is very, very vocal and lets us know what they’re thinking about what we do all the time, every day.” ...
“We went into this knowing that nothing like this had ever been done before. But we thought we’re never going to get good at this kind of thing if we don’t start. I’m so proud to have been part of the team that brought Star Wars: Galactic Starcruiser to life. We’ve learned a ton. And we’re already thinking about what we might do next”. ...
See the full article with embedded video here; https://blooloop.com/theme-park/in-depth/scott-trowbridge-disney-imagineering/?fbclid=IwAR0gXSy8_VAYQ72ocVpKkL4YC99l1H4twZDRFml4jiSLWvODAIasf6TYdkg
