You Are Here – by Evan Shapiro – Media War & Peace
... The last Media era ended in 2019 when Disney+ launched. That coincided with Covid. So, the actual onset of the new, current era was obscured by Media’s explosive and irrational growth during lockdown. At the end of the last era, the moguls all went all-in on business models they knew nothing about. As Hollywood distractedly chased Netflix and Spotify down their rabbit holes, big tech captured even more share of the world’s hearts, minds and pockets. Now, last era’s moguls are trying to cut their way to success, like its 2008. ...
Media platforms designed for this new User-Centric era already merge content and technology into hyper-personalized lifestyle bundles. Media businesses made for this moment, already operate on Multi-faceted Models, across the hierarchy of consumer feeds. ...
See the full story here: https://eshap.substack.com/p/you-are-here?r=5xhla&utm_source=substack&utm_medium=email