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Why it matters: The explosion of generative AI has raised questions over its use to create deceptive content in an online political environment already rife with misinformation.
Details: Language on the disclosures may say things like "this audio was computer generated" or "this video content was synthetically generated," per the announcement. ...
- The policy will be enforced using a combination of human review and tech tools to examine ads, and ads will be disapproved or removed accordingly. Advertiser accounts that engage in pervasive or egregious violations may be suspended, Aciman said.
- Advertisers will be notified if an ad is rejected and will have the ability to appeal and re-upload with the proper disclosure.
See the full story here: https://www.axios.com/2023/09/06/google-ai-election-ads-disclosure