philip lelyveld The world of entertainment technology

14Feb/24Off

MoviePass – Profitability Milestone Underscores the Significant Impact that Artificial Intelligence and Machine Learning Enhancements Have had on Managing Its Cinematic MarketplaceMoviePass –

... The MoviePass Cinematic Marketplace is an aggregator for the industry that uses AI and machine learning engines to improve attendance and performance. The proprietary credit system helps drive exploration of titles looking to compete against movies with much larger budgets. Based on internal member testing, MoviePass found that on average, there is a 40 percent shift to theater location offering the same movie for fewer credits. Members increase midweek attendance by 50 percent and go to an average of 2.4 different theater locations while using their MoviePass subscription. ...

MoviePass has the largest theater footprint of any subscription service featuring over 3500 locations across America and covering all 50 states with a reach of over 97 percent of the market. ...

See the full PR here: https://www.globenewswire.com/news-release/2024/02/13/2828293/0/en/MoviePass-Surpasses-One-Million-Movies-Seen-On-Its-New-Platform-and-Achieves-First-Profitable-Year-in-Company-History.html

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