Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR Lenses, producing the most accurate measurement to date. ...
See the full story here: https://advanced-television.com/2024/03/14/snap-amplified-intelligence-seek-to-measure-ar-attention/