philip lelyveld The world of entertainment technology

Social media users’ affective, attitudinal, and behavioral responses to virtual human emotions

Highlights

• •Social media users demonstrate affective responses toward virtual human emotions.
• •Affective responses lead to increased attitudes and behavioral intentions related to the virtual human.
• •Lust has the strongest impact on social media users, followed by happiness, sadness, and no emotion.
• •Eeriness attenuates the effects of affective responses based on the uncanny valley paradigm.

See the research study here: https://www.sciencedirect.com/science/article/abs/pii/S073658532300148X