... I chatted with Marty Miller, senior vice president and director of TV at WWE, about why AR has become a core element of the company’s TV repertoire. The main benefit is that everyone sees it the same way regardless of device or screen size, which obviously isn’t the case with VR. This isn’t the kind of AR you can control or interact with by moving your device around; it’s more about layering on some extra polish and glitz for the TV viewers at home. Not everyone loves it, but pro wrestling fans don’t agree on much. ...
“AR is creating an addition; it’s a supplement to the environment that already exists from the viewer’s television or whatever platform they’re watching on — from their iPad or iPhone,” Miller said. “We try to create an immersive environment and complement whatever the physical environment is.” Below is another example of where the AR element works very well. This is all lost on in-person event attendees, but at least they get to enjoy the real thing. ...
See the full story here: https://www.theverge.com/2024/4/8/24123813/wwe-wrestlemania-40-augmented-reality-ar-interview