... But the stock images giant is trying to be proactive as well, signing a deal with AI giant Nvidia to create AI text-to-image and text-to-video services with a generative model trained on Getty’s copyright-protected library of stock images. Peters argues the deal will both protect creators by ensuring compensation for use of their work, and guard against abuse. “This model can’t produce deepfakes, because it was trained on only a creative universe. It doesn’t know who Taylor Swift is. It doesn’t know who Joe Biden is,” he says. ...
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