philip lelyveld The world of entertainment technology

This L.A. escape room explores corporate greed — and shows how corruptible you really are

... For the past five years Los Angeles’ Hatch Escapes has been rethinking the escape room ground rules. The goal: to prove the an escape room is not mere entertainment but can, in fact, be experienced as a work of narrative art. 

Think of the Ladder as a 90-minute interactive movie with puzzles, taking guests through five decades, beginning in the 1950s, in which they will play an exaggerated game of corporate life. Start in the mailroom, and work your way through secretarial and middle-management-themed areas, all the while mixing puzzles, games and choose-your-own-adventure-like choices. ...

You may find yourself playing a game of memory around digitally enhanced cocktail glasses, as our mid-level exec seemed more interested in company card perks than late nights with the books. Or perhaps you’ll choose to investigate a wall-long switchboard, listening to callers’ problems and trying to connect them with a solution. Elsewhere, in an area dedicated to the 1980s, Nintendo’s “Donkey Kong” gets remixed as “Bossy Kong,” with a suited villain rather than a gorilla trying to thwart our progress. The final room — the corner office — is group game chaos inspired by the popular collaborative video game “Spaceteam,” complete with fully animated windows overlooking a city. ...

If all goes according to plan, wits will be tested but so will morals, as participants are graded on puzzle acumen as well as personal choices. ...

“We wanted to build something that basically would allow a group of 10 people to never stop doing something effective,” says Tommy Wallach, who co-founded Hatch Escapes with Terry Pettigrew-Rolapp. ...

What it does achieve is trying to solve some other escape room problems. Replayability is one of them. Can we create something people want to come back to in the way people want to come back to Disneyland, because it’s not solved and done?” ...

See the full story here: https://www.latimes.com/travel/story/2024-04-10/ladder-escape-room-hatch-escapes-corporate-greed