philip lelyveld The world of entertainment technology

AI at the 2024 Paris Games: Transforming the Olympics Broadcast

... “In 98 days, OBS will produce more than 11,000 hours of content,” OBS head Yiannis Exarchos said in April during a presentation of the Olympic AI Agenda, underscoring the immense challenge the Games presented. “That’s more than 450 days of content, which will translate into more than half a million hours of television and digital coverage across the globe. This is how much our media partners will broadcast. Considering that approximately half of the world’s population will watch these Games, the scale and complexity are unlike anything else in broadcasting.” ...

One key innovation OBS is introducing for Paris 2024 is the Automatic Highlights Generation system. Powered by Intel’s computer vision AI platform Geti, the highlight generation system leverages machine learning models trained on vast datasets of previous Olympic footage. These models can recognize patterns and significant events, such as record-breaking performances or dramatic finishes, ensuring that fans receive the most exciting content without delay. The AI-driven system can create tailored highlights across multiple disciplines and distribute them to fans instantly, significantly improving production and editing efficiency, and enabling broadcasters to deliver more customized digital content faster than ever before. ...

Now, beyond providing production efficiencies, AI is also transforming the storytelling aspect of Olympic broadcasts. ...

For example, AI can analyze an athlete’s historical performance data, training regimes, and social media presence to generate detailed profiles.  ...

See the full story here: https://amplify.nabshow.com/articles/ic-olympics-ai-broadcast