philip lelyveld The world of entertainment technology

Fox Technology Chief Calls on Entertainment Companies to Be ‘Peers to Big Tech’ While Exploiting AI

Hollywood studios need to approach artificial intelligence as “peers” rather than subordinates to Big Tech, Fox’s chief technology officer Melody Hildebrandt said at TheGrill conference on Tuesday. “There’s incredible opportunity, but I think we really need to think of ourselves as peers to Big Tech in the exploitation of it,” she said.

Hildebrandt spoke on TheGrill panel “The Next Frontier: How AI Is Reshaping the Studio System” alongside Yves Bergquist, director of AI and neuroscience in media at USC’s Entertainment Technology Center. ...

“The media industry is very much a technology industry,” Bergquist said. “The media industry is actually the only industry that has been successful at integrating technology and human creativity.”

While expressing a strong belief in AI’s utility, Hildebrandt noted that the entertainment industry can’t just be the creators of content that gets sucked up by AI.

“There’s a real risk where, again, we just become the inputs,” Hildebrandt said. “And I think we’ve kind of been through this rodeo before, a little bit, with technology, where we take a short-term view, and we really need to take a long-term view and participate as equity holders through the exploitation of the technology in a fair way with the right guardrails around it.” ...

Hildebrandt shared ways that AI is being quietly shared throughout projects in ways that many members of the audience have no idea about, including in Fox’s sports coverage. Hildebrandt also noted that Fox has encouraged the use of AI by its employees throughout the organization in day-to-day activities, giving an example of one staff member who used ChatGPT’s customization options to automate a significant portion of her workflow working with metadata across a variety of systems. ...

See the full story here: https://www.yahoo.com/tech/fox-technology-chief-calls-entertainment-231619033.html