In the news: Meta has launched Movie Gen, a new AI-powered video creation tool for small businesses. Movie Gen allows users to generate video content from prompts, edit existing videos, and add synchronized sound effects and music. It will not be available for open developer use but is intended for collaboration with the entertainment industry and content creators.
The big win for businesses is lower production costs – not only direct reduction of non-working media budgets, but also a significant decrease in the workflow timelines and an even more significant reduction in the number of people who will have to be involved.
Movie Gen joins other AI video generation tools such as OpenAI's Sora, Google's Lumiere, Runway Gen-2, Stability AI's Stable Video Diffusion, Pika Labs, and Nvidia's Vid2Vid, but it is purpose built to help users quickly create video ads suitable for Facebook and Instagram.
The value of generative AI video tools is clear. The only question is, "When will one of these tools suit your needs." For many, the answer will be Meta's Movie Gen. And, remember, today is the worst these tools will ever be.