... These companies are embracing an intense schedule, first popularized in mainland China, known as “996,” or 9 am to 9 pm, six days a week. In other words, it’s a 72-hour work week.
The 996 phenomenon in China gave rise to major protests and accusations of “modern slavery,” with critics blaming the schedule for a spate of worker deaths. Despite the negative connotations overseas, US firms, many of them working on artificial intelligence, are adopting both the schedule and its nickname as they race to compete against each other—and with China. Adrian Kinnersley, a serial entrepreneur who runs both a staffing and recruitment company and an employment compliance startup, has been surprised by how many startups are going all-in on 996. “It's becoming increasingly common,” he says. “We have multiple clients where a prerequisite for screening candidates before they go for an interview is whether they are prepared to work 996.” ...
It echoes Elon Musk’s "extremely hardcore" ultimatum to X employees, which encouraged them to work punishing hours. ...
Companies aren’t having trouble finding willing employees, and some frame it as core to their work culture. ...
See the full story here: https://www.wired.com/story/silicon-valley-china-996-work-schedule/