philip lelyveld The world of entertainment technology

24Jul/25Off

Sony Pictures Television Leaning Into Creator Economy With Hire Of Digital Boss Matt Ford

The International Production group has hired ex-BBC Studios exec Matt Ford in a newly-created digital role to “engage with UK content creators, create digital originals and build creator partnerships.” He will “supercharge the group’s work on creating digital-first original content for streaming, digital, social, and audio platforms,” Sony said.

Rather than working for specific Sony-owned indies, the  VP, Commercial, Digital role is a centralized one and Ford is reporting into EVP, UK & Europe Matthew Justice. He will work closely with Hannah Smith (VP, Operations, SPT) and President, International Production, Wayne Garvie. ...

See the full story here: https://deadline.com/2025/07/sony-pictures-television-hires-matt-ford-digital-role-1236466982/

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