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A key addition highlights TikTok's stance on commercial content. The platform now states that creators must disclose commercial partnerships. Moreover, it warns that any content directing users to purchase products outside TikTok will see its visibility reduced in regions where TikTok Shop is operational - signalling the company's strong push to keep transactions within its ecosystem.
Accountability for TikTok LIVE
Creators hosting TikTok LIVE sessions face stricter responsibilities. The updated rules stress that hosts are accountable for everything that occurs during a live stream, including third-party tools like auto-translation or text-to-speech services.
If those tools generate harmful or rule-breaking content, TikTok holds the creator responsible. ...
The revisions come as social media giants face increasing regulatory scrutiny under laws like the EU's Digital Services Act (DSA), the UK's Online Safety Act (OSA), and the US TAKE IT DOWN Act.
See the full story here: https://www.storyboard18.com/brand-makers/tiktok-tweaks-guidelines-with-new-rules-for-live-creators-ai-content-and-more-78992.htm