- Most fans surveyed agree that AI-powered features will have a significant impact on how they consume sports
- More than half surveyed want AI-driven sports commentary and insights for past, current and future events
- Mobile sports apps are becoming essential to the fan experience, particularly among fans attending events in-person
See the full PR here: https://newsroom.ibm.com/2025-08-18-ibm-study-sports-fans-demand-more-dynamic-digital-content,-powered-by-ai
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