... "One of the biggest reasons that online streaming of TV shows in particular has taken off like crazy is that networks are finally embracing the fact that this is where their audience is," said Melanie Shreffler, Ypulse editor in chief.
Younger viewers are avid fans. But networks are having trouble adapting to their fickle viewing habits.
Television networks such as the CW are at the nexus of the forces reshaping the entertainment industry. Launched six years ago, the CW initially approached its audience like any other television network — expecting viewers to tune in at appointed times to watch its shows.
They didn't. Instead they began watching episodes online, through illicit pirate sites. So the CW began offering such shows as "Gossip Girl" and "The Vampire Diaries" on the Internet within hours of an episode's TV airing. A new mobile application allows viewing on iPhones, iPads and Android and Kindle devices. ...
Read the full story here: http://www.latimes.com/business/la-fi-digital-kids-20120617,0,694372.story