Sydney Morning Herald publisher Fairfax was spooked by the escalating cost of licensing video for its new TV site. So now it’s adding cheaper content by legalising BitTorrent videos on producers’ behalf.
“One of our major ways to get content is going to BitTorrent, and other BitTorrent sites, and find what people are illegally downloading to then go to the content owner and say, ‘hey, I watched this last night it’s going awesome on BitTorrent’ and then say ‘how about giving it to us?”‘
“We then bring it over here and we advertise on BitTorrent that it’s legally available on our platform, and then pay some revenue share based on it. That’s worked quite effectively.”
Read the full story here: http://paidcontent.org/2012/10/10/monetizing-bittorrent-helps-australian-newspaper-keep-down-video-costs/