"According to an executive directly involved in the deal, Amazon agreed to an earn-out provision payable to Epix over time if the number of subscribers to Amazon's Prime Instant Video service rises above a certain threshold," reports Reuters. "That comes in addition to a fixed upfront fee, the basis for most subscription video-on-demand deals up to this point."
"This could be considered online video deals 2.0," says Goldman Sachs media analyst Drew Borst. "After doing 1.0 deals mostly with Netflix and a few with Amazon, it dawned on the media companies that they may want to get a piece of any future growth too."
See the full story here: http://www.reuters.com/article/2012/10/09/amazon-hollywood-idUSL1E8L4FM720121009