According to the interim results of the CEA’s Black Friday Survey, 47 percent of shoppers bought electronics through Friday, with 26 percent buying a smartphone and 22 percent grabbing a tablet.
Noting that roughly 31 percent of U.S. households currently have a tablet, CEA's chief economist and senior director of researchShawn DuBravac said, “It would not surprise me if half of U.S. households own tablets by the beginning of 2013.
CEA’s pre-Black Friday survey found half of consumers say the impending “fiscal cliff” will have a moderate to large negative impact on their holiday spending, and 84 percent said they believed the fiscal cliff would have a moderate to large impact on the U.S. economy.
“For a lot of folks, second screen is about being second to TV. I think we can see that start to reverse, especially when you start to talk about 50-60 percent of U.S. households having tablets," he said.
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