philip lelyveld The world of entertainment technology

26Nov/12Off

CEA Researcher: Growth In Tablet Market Could Make TVs the Second Screen

According to the interim results of the CEA’s Black Friday Survey, 47 percent of shoppers bought electronics through Friday, with 26 percent buying a smartphone and 22 percent grabbing a tablet.

Noting that roughly 31 percent of U.S. households currently have a tablet, CEA's chief economist and senior director of researchShawn DuBravac said, “It would not surprise me if half of U.S. households own tablets by the beginning of 2013.

CEA’s pre-Black Friday survey found half of consumers say the impending “fiscal cliff” will have a moderate to large negative impact on their holiday spending, and 84 percent said they believed the fiscal cliff would have a moderate to large impact on the U.S. economy.

“For a lot of folks, second screen is about being second to TV. I think we can see that start to reverse, especially when you start to talk about 50-60 percent of U.S. households having tablets," he said.

See the full story here: http://www.hollywoodreporter.com/news/tablets-smartphones-black-fridays-top-393903

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