philip lelyveld The world of entertainment technology

27Nov/12Off

Ultra High-Definition Content Lifting Off

The Sony Store in New York can be a chaotic place with all those PlayStations giving it the feel of a loud arcade. But walk to a back corner and there is an island of peace. Sony’s new Ultra High-Definition (UHD) or 4K TV set has its own showroom, where customers can absorb the pristine resolution of the 84-inch display.

The in-store experience is free. To take it home, it’s $24,999.99.

On Thursday, Southern California retailer Video & Audio Center (VAC) will begin selling the Sony force. There have been at least five pre-orders, according to the chain's corporate director Tom Campbell.

The fledgling 3net Studios is looking to be a pacesetter in native 4K production, announcing Wednesday it is in motion with “Space,” with three hour-long episodes. The series promises to provide some sense of how the speed of light feels and the view inside a comet’s tail looks.

Read the full story here: http://www.mediapost.com/publications/article/187310/ultra-high-definition-content-lifting-off.html#axzz2DKi09JjD

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