Dawn Chmielewski and Jessica Guynn of The LA Times today posted an interesting article on the evolving relationship between Facebook and the film industry suggesting that “Hollywood’s friendship with Facebook is showing signs of strain.” The article points out that while few at the studios are opening critical of the social networking behemoth, some film executives confide privately they are considering cutting their spending on Facebook ads. The article cites a number of reasons for the rift including changes that Facebook made in September to the algorithm that decides what users see in their News Feed, which has resulted in 72% of movies and network TV shows experiencing a drop in the number of people who saw new Facebook posts (according to BlitzMetrics).