Panelists from the company spoke about the need to monetize mobile, as more than 50 percent of its views are coming from mobile devices, negatively affecting revenue streams. Additionally, “studios like Maker, even with their enormous number of page views, are realizing that they need to become even bigger to compete with television. The reason? Advertisers believe they need to hit all those eyeballs in a short time frame for maximum impact,” explains the article.
“One irony of Maker’s success, though, is that the YouTube system has in many ways become as impossible to break into as Hollywood’s,”...
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