SXSW: Olivia Wilde Kicks Off Panels on Hollywood and Technology Partnerships
Wilde was in Austin to promote her romantic comedy “Drinking Buddies” and noted that serving as a producer on the film made her more aware of the need for social media engagement. “It really allows me to be a more effective producer,” she said. “It becomes the responsibility of everyone involved in a film, particularly a small film, to speak up for it.”
Wilde, whose Twitter account has 815,000 followers, said “you feel you are launching the film from your personal social networking space. It’s changed everything in terms of feeling responsible for a small film.” Janego added: “…one of the first things we do once we are working on a film is reach out to the cast and crew and ask them about engaging their various followers.”
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