philip lelyveld The world of entertainment technology

9Aug/13Off

Vidcon 2013: What this year says about what’s happening on YouTube

photo-2"I sat in on one session, “How Much Am I Worth: Understanding YouTube Monetization and Determining Your Channel’s Value,” which was presented by YouTube partner product manager Andy Stack.

And thanks to Stack, I got a thorough education on what YouTube creators need to know about specific advertising terms like CPM and RPM, and what creators should be paying attention to in their interactions with the platform and advertisers."

Territories are emerging

Last year, YouTube talent companies like Fullscreen and Maker Studios were definitely a presence, but in the ensuing twelve months these companies have grown much larger and more established. It’s early to say, but there’s a new air of competition emerging. A year from now, we may see some real fences spring up.

Read the full story here: http://gigaom.com/2013/08/06/vidcon-2013-what-this-year-says-about-whats-happening-on-youtube/?utm_source=General+Users&utm_campaign=3ea5281b79-c%3Amed+d%3A08-09&utm_medium=email&utm_term=0_1dd83065c6-3ea5281b79-99147229

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