Algorithms are acting more like content creators rather than an index of online information. If a users searches for a topic, facts and images that Google scrapes from websites fall under fair use.
“What if the researchers at these companies could improve their bots enough for the algorithms to make intelligent decisions about fair use,” questions Wired. “If their systems can organize the Web and drive cars, surely they are capable of shouldering some of the responsibility for making smart decisions about fair use.”
See the full story here: http://www.etcentric.org/algorithms-new-content-creators-are-redefining-fair-use/