When you think success on social media and Second Screen Mobile apps, wrestling might not come top of mind. But they reach 145 million fans through all their social channels and at SXSW this year the WWE Active app was announced as the #1 Second Screen app in the U.S. and the only live second screen app in the market.
All of the WWE’s social media efforts and WWE Active app have helped increase WWE’s total revenue by 25 percent.