The Opt-Out Economy
[Phil Lelyveld comment; it isn't clear from the story if this is an actual trend or reporter trying to start one.]
But quickly, almost out of nowhere, we’re seeing an increasing propensity of people to opt out of these powerful trends. And the more people do it, the more acceptable it comes.
On social networks like Facebook and Twitter there is immense, unavoidable pressure to opt in.
But here and there, if you listen closely, you can detect signs of opting out. We all know teenagers who keep their Facebook accounts active, but spend all their time on Snapchat, which doesn’t leave the same digital footprint. And some professionals (ok, me) consciously boycott Twitter for the weekend.
Peer pressure, habit, tradition and marketing simply don’t possess the gravitational force they did in the past.
See the full story here: http://www.thedailybeast.com/articles/2013/12/16/the-opt-out-economy.html