17Dec/13Off
Dolby Proposing Disruptive New Imaging Format, But Can It Slow The 4K Train?
New consumer displays will be unveiled at CES that go beyond 4K resolution, offering a wider color gamut and higher luminance, the company says. Movies supporting the new format could also be on the way.
“You can see [a difference] with more pixels, but only when you are close up,” said Pat Griffis, Dolby’s executive director of technology strategy. “Brighter pictures you can see from across the room, so ‘better’ pixels may well be the low hanging fruit to consumer-perceived value.”
See the full story here: http://www.hollywoodreporter.com/behind-screen/dolby-proposing-disruptive-new-imaging-666400