ESPN STUDIO INTEGRATES VIDEO DISPLAYS AND ONLINE FEATURES
The sports network is also working on some sort of holographic imaging technology for the hosts, but the details of “Project Jarvis” — as the venture is called — are still unknown.
ESPN is also hoping to expand its digital presence. “The network has found that viewers that access ESPN on multiple devices spend three times as many hours with its content than those who watch TV alone,” reports Bloomberg.
“SportsCenter” now has 10 people working on social media. Last year, there was only one social media employee.
A Dunkin’ Donuts’ season-long sponsorship with ESPN’s “Monday Night Football,” in which plays are re-enacted with cartoon coffee cups in place of the athletes, has been viewed more than 70 million times since September on Vine, the video-sharing website, according to Costello.
The network is particularly concerned about its eroding young viewer base. ESPN primetime viewers fell 2 percent this past year in the 18-to-49-year-old age group.
See the full story here: http://www.bloomberg.com/news/2014-05-22/espn-lights-up-new-tv-studio-for-screen-obsessed-viewers.html