Is UltraViolet Finally Catching On with Consumers?
Results from the research group’s report based on a survey conducted in February found that 82% of individuals with an UltraViolet account — there are now over 16 million — plan to continue to use the service in the future. UltraViolet launched in 2011, and is a product backed by most studios, with the exception of Disney, retailers and tech companies.
And those that do tend to buy more digital movies and TV shows than traditional consumers of home entertainment.
In fact, NPD found that a UV user is 11 times more likely to have made an electronic sell-through film purchase in the last year than those without an account.
According to the Digital Entertainment Group, consumers spent nearly $1.2 billion buying movies and TV shows digitally in 2013, up from $808 million in 2012. The key driver behind the jump: the growing tendency of studios to release big titles digitally two or three weeks ahead of their release on disc, a practice pioneered by Sony Pictures in 2011 and now embraced by all the majors.
See the full story here: http://variety.com/2014/digital/news/is-ultraviolet-finally-catching-on-with-consumers-1201189265/