[Philip Lelyveld comment; EBU spells out what it doesn't like about the current 4K UHD rollout, but doesn't indicate that is it willing or able to lead an alternative approach in a meaningful way.]
Conclusions
The TC believes that the current ‘4K Ultra-HD’ approach of the consumer electronics industry is unsatisfactory and will be of limited success in broadcasting.
It will lead to significant public confusion by associating the term UHDTV only with an increase in resolution (‘4k’).
Many different combinations of parameters are currently under discussion and key interoperability standards are still missing. A UHDTV roadmap for Europe is still not defined.
The TC has therefore asked its technical groups to investigate and interpret the available data, to work on ‘future-proof’ standards and the collection and creation of objective information, so that Members can make well informed strategic decisions.
EBU Members will continue to lobby for a satisfactory (i.e. a ‘DVB Phase 2’) service.
See the full story here: http://advanced-television.com/2014/07/15/ebu-sets-out-uhdtv-positioning/