philip lelyveld The world of entertainment technology

15Jul/14Off

Amazon Fire Gives Developers Chance to Liven Up 3D Market

Amazon’s new Fire smartphone features sensors and front-facing cameras that provide a different perspective depending on how users hold, view or move the phone, leading to the expectation that it should increase demand for 3D applications. This 3D display tech is called dynamic perspective. Mobile software developers are hoping that Amazon’s advertising efforts and massive scale will promote 3D more successfully than other 3D phone makers have in the past.

Amazon_Fire_PhoneFour sets of cameras and infrared lights track users’ motions with special software — letting players zoom into games like the upcoming ‘Saber’s Edge’ by bringing their heads closer to the screen or peek into a map in Yelp Inc.’s app to view ratings,”

See the full story here: http://www.bloomberg.com/news/2014-07-11/amazon-clout-gives-fire-phone-chance-to-rekindle-3d-dream.html

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